Sales & Marketing

40 Weeks in class + 12 Reading weeks + 40 Weeks of co-op


7,500 CAD /10 Courses

About the Program

Learn the specific knowledge and skills needed to play a leading role in today’s competitive business environment. The Sales & Marketing Diploma program combines the latest trends in sales and marketing with hands-on experience that will help you practice the skills you have learned in class. The curriculum covers key areas of professional communication, organizational behavior, project management, social media and digital marketing, brand promotion and professional sales.

Program Highlights

• Earn a Canadian Diploma & Gain Work Experience in Canada.
• Enjoy a flexible work schedule with evening classes.
Guaranteed job placement during co-op.

Program Options

Sales & Marketing Diploma with Co-op / 92 Weeks (40 weeks in class + 12 reading weeks + 40 weeks of co-op)

Learning Outcomes

By the end of this program, students will be able to:

  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, work teams, supervisors, and others.
  • Communicate professionally and accurately in oral, written, and graphic formats that fulfill the purpose and meet the needs of the audience.
  • Apply professional strategies to enhance leadership, management, sales, and marketing expertise.
  • Apply various problem-solving and decision-making skills to manage customer relationships and expectations.
  • Develop sales and marketing strategies and plan for the distribution of products, goods, or services based on an identified target market.
  • Demonstrate the soft-skills necessary for the sales and marketing industries.
  • Demonstrate the principles of ethical and social responsibility.


(9 weeks) The ongoing success of an organization depends on having an environment that encourages effective communication through the gathering and sharing of information. In this course, you will use a variety of skills that we need every day to help us be successful in the workplace. The course is designed to strengthen your knowledge of concepts and skills related to writing effective daily correspondence, preparing formal reports and proposals, and giving effective presentations while using correct language for a business context.

(9 weeks) This course is designed to provide you with a practical approach to raising awareness, gaining knowledge, and increasing your ability to communicate and behave effectively across cultures. It will help you understand and analyze business situations where culture may be playing a part, and prepare you to overcome challenges that may arise in a multicultural workplace. This course aims to help you understand the impact of your communication skills on relationships, and academic and career success. You will develop skills and techniques for recognizing cultural differences and turning them into opportunity.

(9 weeks)

Current perspectives on what makes an organization successful, regardless of industry, point toward the benefits gained by putting people first. This course will expose you to approaches and processes that can help in effectively leading and managing others in organizations. You will have the opportunity to appreciate what it takes to make a difference in your workplace, and gain an understanding of the interactions that occur among people in the workplace. You will examine the behavior of individuals and how they interact with each other in different workplace organizations. Topics include individual and behavioral processes, interpersonal processes and behaviors, team processes, and organizational dynamics and processes.

(9 weeks) Project management skills are increasingly sought after in today’s workplace. No matter what industry or career you pursue, the ability to coordinate timelines, manage resources, and lead projects to successful completion is extremely valuable. This course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget, and risk management plan. You will work in groups to develop a plan for a real marketing project.

(9 weeks) You will develop the fundamental knowledge, skills, and attitudes required to be successful in today’s sales environment. Professional selling requires shifting the focus away from the sale and focusing entirely on the customer with a value-based approach. Through this course, you will use customer-centric professional selling techniques. An emphasis is given to developing practical skills in presenting goods and services to prospective buyers using the art of persuasion. Upon completion of this course, you will understand the value and importance of the sales profession to the Canadian economy.
(9 weeks) Today, customers are far more educated and sophisticated, with access to more information than ever before. This course introduces you to the field of consumer behavior and how it applies to sales and marketing. Through the analysis of internal and external influences acting within or imposed on the consumer in relation to product consumption, you will learn how marketers and sales people attempt to influence consumer behavior. To better understand your target market as consumers, needs and motivation, risk perception, group dynamics, attitudes, and the consumer decision-making process are explored.
(9 weeks) This course will help you understand the fundamentals of the marketing process. You will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding on the marketing environment and customers. In this course, you will contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary concerns, and evaluation criteria. In addition, you will explore topics such as strategic planning for competitive advantage, segmenting, targeting, and positioning, and customer relationship management.
(9 weeks) The goal of this course is for you to gain an understanding of the core building blocks of integrated marketing communications principles and practices. You will learn how to effectively plan campaigns using various marketing and communications strategies that will maximize the impact of your market reach while enhancing your customer and media relations. You will examine first-hand the creative, and the production considerations that various media channels present, as well as gain exposure to the role of advertising, personal selling, and sales promotion in an integrated marketing plan.

(4 weeks) The Internet is a dynamic marketplace. This class will give you the understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you will need to perform vital daily functions. By the end of this course, you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. Topics covered in this course include internet marketing foundations, how search engines work, SEO, paid search marketing, online advertising, landing page optimization, analytics, online PR and ORM, and mobile marketing.

(4 weeks) This course is designed to help you understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. This course will equip you with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that influence the opportunities essential in social media and consumer-to-consumer social interactions for achieving business and marketing goals. The emphasis of this course is on understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.

Co-op Work Experience

During the co-op term, you will practice the sales & marketing knowledge you have learned in class and gain Canadian work experience. Co-op is also an opportunity to develop professional contacts within the industry and enhance students’ résumés. Our Co-op Advisors support students throughout the process of finding the right placement. Students are allowed to work full time during the co-op component. Your work experience during the co-op term may include entry-level positions as:

  • Sales Representatives – NOC 6552
  • Sales Ambassadors – NOC 6552
  • Retail Sales – NOC 6421
  • Marketing Assistants – NOC 1411
  • Office Administrators – NOC 1411

Working in Canada While You Study

Full-time students who qualify are permitted to work off-campus up to 20 hours per week during their study component.

Admission Requirements

  • Educational Qualification: High School/Secondary School Diploma or higher education*.
  • Interview: Successful interview with an International College team member.
  • English Proficiency: English Advanced level 12 or IELTS Academic 5.0.